My eyes were helped open yesterday. That’s not to say that they were closed before; it is just that I have been struggling to clearly articulate exactly what one hundredth gallery’s brand is.
From the start, we have been using the line ‘dedicated to aspiring and emerging artists’, because that is exactly what we are. The problem with this line is that it doesn’t really explain what we ‘do’.
one hundredth gallery has two primary markets (1.artists, 2.public), and finding branding that suits both has eluded us for the past six months.
Enter Bambi Gordon from the The Woo (The Small Business Marketing Agency). An artist in her own right and a lover of the arts, Bambi has been a huge supporter of one hundredth gallery from the start. She believes in our vision and can see our objectives… maybe a little bit clearer than we can!
In a one-hour conversation yesterday, Bambi helped articulate exactly what one hundredth gallery is all about; but before I share that with you, I need to share with you what one hundredth gallery is not.
one hundredth gallery is not –
- a traditional gallery
- a place for pomp or ceremony, or art wank
- a gallery that requires the public to have any knowledge of art
- a retail shop for dime-a-dozen wall decoration
one hundredth gallery is –
- a meeting place for artists and the public
- a safe place for artists to market their work
- a safe place for the public to learn more about (and buy) local art
- for everyone new to art
Snap! That final bullet point is actually what one hundredth gallery is all about! (Thanks Bambi!)
We are for everyone new to art.
New artists. Artists new to galleries. People that are new to art. People that are new to galleries. People that have never been into a gallery before. People that want to know more about art but are scared of traditional galleries. People that want to know what to buy, how to buy, how to exhibit, how to hang.
We’ll put the fun back into art and help you enjoy the gallery experience. We’ll even make you a cup of green tea whilst we’re at it!
one hundredth gallery is for everyone new to art.
